In western nations where LGBTQ+ people are protected and acceptance is high, many pride events have grown in scale, welcoming millions of visitors to their celebrations. Over the past 50 years, pride events, marches and demonstrations have evolved considerably.
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Although there are still obstacles in achieving full acceptance and protections for the LGBTQ+ community, the progress made just over the past few decades has been significant. Depending on the country or city where the event is being held, the marches and parades often campaign for recognition and acceptance of same-sex marriage, legal protections for couples and families, anti-discrimination laws or trans rights. While the aim of pride day started with a political nature, many cities around the world have such wide acceptance and legal protections that many events have become a celebration of pride for the local LGBTQ+ community. Gay Pride or rather LGBTQ+ pride events (used to be more inclusive), including pride parades and festivals were started in major urban centers to improve the visibility, acceptance and legal protections for LGBTQ+ people living in those communities. The global landscape for LGBTQ+ rights, protections and acceptance varies tremendously by location, with some destinations attracting millions of visitors to their events like Madrid Gay Pride, Sao Paulo Gay Pride or San Francisco Gay Pride, while more than 70 other countries have laws that allow discrimination or persecution of LGBTQ+ people.
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But for a lot of the LGBTQ+ community, pride is still a protest.The LGBTQ+ rights movement has made tremendous strides over the past few decades and much of the progress in visibility is thanks in part to gay pride parades and marches that have taken place in cities around the world. Living in a big city can make life easier to be out and proud of who you are. Should the same question be applied to people who tag along to parades? If that’s your one action of solidarity for the whole year, should you be wearing a rainbow at all? Then again, sincere or not, showing the world that much rainbow doesn’t seem so bad either.Īhalya Srikant, Research Fellow: I agree with Jason that sometimes we have to put aside our own standards for the good of the community as a whole. Josie Colt, Gear Fellow: My question is: Do corporations ever fly flags out of sincere support? Unless they’ve shown other actions of allyship, rainbow-washing seems like an attempt to appear hip, hop on the current bandwagon and make a few bucks while they’re at it. Capitalism! But in this case, it also means seeding a homophobic world with more symbols of love and support. Obviously companies want to look cool and sell stuff. Even our stupid cable company supports him.
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Then their cable company-distant, bureaucratic, soulless-tweets, I don’t know, a rainbow flag on a TV screen.
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Maybe they’re religious, or don’t have gay friends, whatever. Jason Kehe, Senior Associate Editor: To be perfectly frank, I don’t know what the big deal is. (I mostly just bring this up to mention Food 4 Thot, because they’re very funny and everyone should listen.) So I imagine it’s something that’ll be discussed for a while. I was actually at a live taping of the Food 4 Thot podcast last weekend and this very topic came up and I was kind of relieved that most of the panel had the same mixed feelings. But my issue isn’t specifically with Apple, a company that actually has a track record of supporting LGBTQ+ causes (and an openly gay CEO), it’s with the way rainbow imagery gets co-opted to benefit groups and individuals who aren’t LGBTQ+. It irritated me that this massive tech company would be making money off a symbol that not only represents joy and celebration, but also the LGBTQ+ community’s long history of struggle and oppression.
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Justice Namaste, Social Media Coordinator: Well Angela, I really started thinking about the idea of rainbow-washing after seeing Apple’s ‘Pride Edition’ Apple Watch wristband that they announced during the WWDC keynote a couple of weeks ago. What about you guys? Justice, I think you were the one who first mentioned rainbow-washing the other day. Johnson and Sylvia Rivera take on the cops at Stonewall to sell T-shirts?” And honestly, I don’t know if I’ll ever have an answer to that question. Sometimes I walk past a window display and think “Did Marsha P.
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Over time, my feelings have gone back and forth. They might’ve been shallow attempts, but they always seemed better than the days when companies didn’t want their names associated with LGBTQ+ people at all. For a long time, I would get excited when I saw companies doing Pride-related ads etc. Angela Watercutter, Senior Associate Editor: I’ll start, but I’ll keep it quick.